Proven, Battle-Tested Frameworks

This course gives you the exact systems, templates, and processes used to scale real agencies from $2M to $30M+.

Complete Operating System 

Each module builds on the last so your team can execute consistently, without founder dependency or chaos.

Done-With-You Implementation

You walk away with real deliverables that move your business forward immediately.

About the course

The Agency Growth Blueprint is a step-by-step program that gives you the exact frameworks, tools, and leadership systems used to grow agencies from $2M → $15M+. Designed and taught by Larry Waddell, former COO/EVP of a 200-person, $30M agency, this program shows you the systems he personally implemented across multiple agencies, and now teaches to founders who want predictable, sustainable growth. If your agency has hit a ceiling, this is the roadmap to break through it.

Meet Your Instructor: Larry Waddell

With 20+ years in agency leadership, Larry scaled a digital agency from $1.8M to $30M, led multiple P&Ls (SEO, Paid Media, Creative), later became CEO of an acquired $20M business, and has implemented these exact systems across dozens of teams. Larry’s superpower: Translating agency growth into clear, operational frameworks that anyone can follow. You’re learning directly from someone who has done the work, not a consultant who’s never carried a P&L.

Curriculum

8 Chapters · 87 Lessons

  1. 1

    Welcome to Your Growth Journey

    1. (Included in full purchase)

      Introduction to the Blueprint

    2. (Included in full purchase)

      Getting to Know Your Instructor

    3. (Included in full purchase)

      How to Download Your Own Copy of the Template Files Throughout the Course

    4. (Included in full purchase)

      Course Intention: 10x Content. 10x Value.

  2. 2

    Module 1: Why Agencies Stall: The 3 Silent Killers

    1. (Included in full purchase)

      Module 1 Overview

    2. (Included in full purchase)

      Why Agencies Stall: The 3 Silent Killers

    3. (Included in full purchase)

      Module 1 Quiz

    4. (Included in full purchase)

      Your Quiz Results & Key Takeaway

    5. (Included in full purchase)

      Case Study Deep Dive [Download]

  3. 3

    Module 2: Building Your Strategic Growth Roadmap

    1. (Included in full purchase)

      Module 2 Overview

    2. (Included in full purchase)

      Building Your Strategic Growth Roadmap

    3. (Included in full purchase)

      Video Segment 1 | Choosing Clients For The Analysis

    4. (Included in full purchase)

      ICP Analysis Spreadsheet Template [Download]

    5. (Included in full purchase)

      Video Segment 2 | Challenge Identification Process

    6. (Included in full purchase)

      Business Challenge Worksheet [Download]

    7. (Included in full purchase)

      Video Segment 3 | The Discovery Conversation

    8. (Included in full purchase)

      Agency Secret Sauce Worksheet [Download]

    9. (Included in full purchase)

      Video Segment 4 | The Power of Pivot Tables

    10. (Included in full purchase)

      Video Segment 5 | OST Framework Setup

    11. (Included in full purchase)

      Video Segment 6 |Tactical Planning & Delegation

    12. (Included in full purchase)

      OST Template [Download]

    13. (Included in full purchase)

      Thought Leadership Guide [Download]

    14. (Included in full purchase)

      30-Day Implementation Checklist [Download]

    15. (Included in full purchase)

      Module 2 Quiz

    16. (Included in full purchase)

      Your Quiz Results & Key Takeaway

    17. (Included in full purchase)

      Module Glossary

  4. 4

    Module 3: Financial Foundations: How to Read and Use Your P&L Like a Weapon

    1. (Included in full purchase)

      Module 3 Overview

    2. (Included in full purchase)

      [Part 1] How To Read And Use Your P&L Like A Weapon

    3. (Included in full purchase)

      [Part 2] How To Read And Use Your P&L Like A Weapon

    4. (Included in full purchase)

      [Part 3] How To Read And Use Your P&L Like A Weapon

    5. (Included in full purchase)

      Video Segment 1 | COGS Restructuring & Founder Comp Split

    6. (Included in full purchase)

      Video Segment 2 | Moving from Cash to Accrual

    7. (Included in full purchase)

      Download | Strategic P&L Restructuring Guide

    8. (Included in full purchase)

      Video Segment 3 | Actual Bill Rate Analysis

    9. (Included in full purchase)

      Download | Quick Account Analysis Template

    10. (Included in full purchase)

      Video Segment 4 | The Leaky Bucket Assessment

    11. (Included in full purchase)

      Video Segment 5 | Revenue and Growth Modeling

    12. (Included in full purchase)

      Video Segment 6 | OST Integration and Reality Testing

    13. (Included in full purchase)

      Download | OST Budget Integration Template

    14. (Included in full purchase)

      Video Segment 7 | Setting Up Your ABC Framework

    15. (Included in full purchase)

      Download | Monthly ABC Financials Template

    16. (Included in full purchase)

      Video Segment 8 | Using ABC Data for Strategic Decisions

    17. (Included in full purchase)

      Module 3 Quiz

    18. (Included in full purchase)

      Module Glossary

  5. 5

    Module 4: Fixing Client Risk and Churn

    1. (Included in full purchase)

      Module 4 Overview

    2. (Included in full purchase)

      [Part 1] Fixing Client Risk and Churn

    3. (Included in full purchase)

      [Part 2] Fixing Client Risk and Churn

    4. (Included in full purchase)

      [Part 3] Fixing Client Risk and Churn

    5. (Included in full purchase)

      Video Segment 1 | Building Your Risk Assessment Matrix

    6. (Included in full purchase)

      Client Risk Assessment Matrix

    7. (Included in full purchase)

      Video Segment 2 | Risk Pattern Analysis

    8. (Included in full purchase)

      Video Segment 3 | Opportunity Discovery Process

    9. (Included in full purchase)

      Account Growth Plan Discovery Template

    10. (Included in full purchase)

      Video Segment 4 | Growth Roadmap Development

    11. (Included in full purchase)

      Account Growth Plan Opportunity Brief

    12. (Included in full purchase)

      Video Segment 5 | Sponsor Program Setup

    13. (Included in full purchase)

      Executive Sponsor Guidelines

    14. (Included in full purchase)

      Video Segment 6 | Sponsor Conversation Framework

    15. (Included in full purchase)

      Relationship Escalation Framework

    16. (Included in full purchase)

      Module 4 Quiz

    17. (Included in full purchase)

      Your Quiz Results & Key Takeaway

    18. (Included in full purchase)

      Module Glossary

    19. (Included in full purchase)

      Client Success Reporting Guide

  6. 6

    Module 5: Enabling Your Team: How to Build a Leadership Core

    1. (Included in full purchase)

      Module 5 Overview

    2. (Included in full purchase)

      Video Segment 1 | SLT Role Definition, Selection, and Cadence

    3. (Included in full purchase)

      SLT Meeting and Cadence Deck [Download]

    4. (Included in full purchase)

      Video Segment 2 | The Cadence 1:1 Setup

    5. (Included in full purchase)

      SLT Leader CEO 1-on-1 Templates [Download]

    6. (Included in full purchase)

      All Hands Meeting Monthly Template [Download]

    7. (Included in full purchase)

      Video Segment 3 | Function Identification and Activity Mapping

    8. (Included in full purchase)

      Functional Management Model Template

    9. (Included in full purchase)

      Video Segment 4 | Function Assignment and Delegation

    10. (Included in full purchase)

      Video Segment 5 | Sales Process Design

    11. (Included in full purchase)

      Basic Sales Process Guide [Download]

    12. (Included in full purchase)

      Video Segment 6 | Sales Team Enablement

    13. (Included in full purchase)

      Module 5 Quiz

    14. (Included in full purchase)

      Quiz Results & Key Takeaway

    15. (Included in full purchase)

      Module Glossary

  7. 7

    Module 6: The Future: Building AI-Native Ops Processes for Scale

    1. (Included in full purchase)

      Module 6 Overview

    2. (Included in full purchase)

      Watch | AI Power-Ups for Agency Leaders

    3. (Included in full purchase)

      Video Segment 1.1 | Using AI to Identify ICPs and Build Client Personas

    4. (Included in full purchase)

      Video Segment 1.2 | Using AI to Identify ICP and Build Client Personas

    5. (Included in full purchase)

      Video Segment 2 | Using AI for your Secret Sauce Elements and Business Challenges

    6. (Included in full purchase)

       Video Segment 3.1 | Using AI for your Account Growth Plan Opportunity Brief

  8. 8

    Wrapping Up

    1. (Included in full purchase)

      Course Wrap-Up: Your Agency Operating System

    2. (Included in full purchase)

      Join the Community

    3. (Included in full purchase)

      Schedule a Call with Larry

What Makes This Program Different

This isn’t theory. This isn’t a course full of motivational fluff. This is a battle-tested operating system used to scale real agencies. You get: • Proven frameworks from multi-million-dollar agencies • Templates, worksheets, and ready-to-implement processes • Step-by-step demonstrations and real examples • A 90-day implementation plan for each major system • Practical tools you can use the same day You walk away not just with knowledge but with a complete, functional system for running and scaling your agency.

Enroll in The Agency Growth Blueprint

Build the agency you always knew you were capable of.

$1,499.00

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